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Take a look at the articles that will give you an extra edge in improving your business. Conquer difficulties, and embrace success
As organisations grow, it becomes imperative for the entrepreneur to hire external help. Partly because the increasing workload cannot be completely handled by him & his co-founders, and also because the growing complexity of the business requires a level of expertise that does not, as yet, vest within the organization.
An entrepreneur is usually emotionally attached to his business. It is his “baby”, something he has nurtured with great care. It is an extension of himself.
A conundrum facing most companies is where should the focus be maximum – on marketing or on sales. For us to cogently answer this query, we need to clearly understand the difference between the two.
A common issue many businessmen grapple with is whether to focus on margins or on turnover.